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Confucius Institute 曼彻斯特大学孔子学院

Working with businesses

We welcome the opportunity to help businesses, government organisations and local communities to develop a better understanding of Chinese language and culture.

With expertise in Chinese culture and staff well versed in both the Chinese and UK environment, we offer training in cross-cultural communication, business etiquette and practices.

We can offer a bespoke training package for your staff which can be developed from any of the following areas:

  • language (basic and useful phrases);
  • cross-cultural communication and leadership;
  • Chinese society and cultures.

In the past decade, we have delivered training to the following organisations:

  • Manchester Museum;
  • Museum of Science and Industry;
  • Manchester City Council;
  • Selfridges Exchange Square;
  • Novartis;
  • Manchester Airport.

Tailor made language course

Tailor-made courses are suited for professionals and executives in the business community. We will conduct a needs analysis of the learners and, based on their specific requirements, a course outline will be presented to our clients stating the learning objectives. The delivery can be flexible at a time and place to suit the individuals or groups in the companies.

In addition to face-to-face sessions, all students are given access to online learning app Yiyahanyu to enhance the learning experience through real life scenario videos, listening, practicing with voice recognition. You can learn Chinese on the go, wherever and whenever you want to.

Business culture training

Miscommunication between two cultures often leads to misunderstanding and even failure in doing business together. Despite the use of internet and mobile devices as the most common means of communication both in the UK and China, communication styles can be very different in the two countries. We can offer training to help navigate potential pitfalls in communication and increase the chances of a successful business interaction.

Understanding different leadership styles and Chinese leaders, who often play a more important role in the decision making process than their western counterparts, is a key component in our business culture training programme. We explore the dominant cultural values and practices and how they impact on organisational cultures and leadership attributes.

Chinese society and cultures

Our expertise covers modern and contemporary Chinese history from the Qing dynasty to the present day, and how the history shapes the present society and its social values. We can examine how Confucianism and religions such as Buddhism and Daoism influence people’s behaviour and the reasons behind the recent revival of Guoxue.

Other areas of expertise include modern ballet and feminist movements, and Chinese films as a means to look at the social-economic conditions for cultural production, reception and exhibition.

Yiya Hanyu (Business Chinese course)

  • 4 October to 6 December 2018, Thursdays 6-8pm 

Fees: £200 full price* / £180 for University of Manchester staff and students*

*The fee includes 3 months' free access to the Yiyahanyu app

Course description: We are cooperating with the Yiyan Hanyu Chinese app, so students can use this app before each lesson to preview the vocabulary and dialogues, then come to the classroom and practice with the teacher. In this course, the teacher will combine flipped classroom with communicative approaches, so it's a blended learning course. Chinese business etiquette and cultural tips will also be introduced in every lesson to make sure that you can apply what you learn to your work and life. 

Please see the course topics below:

Unit

Topics

1

 Greetings and Farewell

2

 Say goodbye

3

 Ask someone his or her name, tell someone your name

4

 Introduce someone appropriately.

5

 Count from 0 to 99

6

 Ask about and tell a telephone number

7

 In an elevator

8

 Inquiring about prices

9

 Personal information

10

 Nationality and hometown

YiyaHanyu is an all around Chinese learning app. Each main lesson in this app begins with a real life video depicting what you are very likely to experience in China, both in daily life and in business encounters. The video is followed by a variety of interactive activities covering all aspects of linguistic proficiencies, such as listening, speaking, reading and characters typing. All lessons end with communicative final tasks supported by speech recognition and evaluation technology.

Learn Chinese with YiyaHanyu, and you will see your language ability develops in a comprehensive and systematic way. With plenty of learning materials and exercises, YiyaHanyu can serve both as an useful supplement for learners with some knowledge in Chinese and as a main course for those with no relevant background. Currently the app has entry-level and introductory level courses. After finishing all the lessons, you will master over 200 Chinese words and handle the language tasks of more than 40 scenarios.

Each main lesson contains the following seven parts:

  • Video: Learn new words directly as they arise in real life videos.
  • Listening: Sharpen your listening skills with short videos and diverse exercises.
  • Speaking: Have your speaking ability evaluated instantly with speech recognition technology.
  • Reading: Unedited materials that help you to immerse in authentic Chinese contexts.
  • Writing: Learn to type in Chinese with your smart phone, a must-have skill for modern-day communication.
  • Grammar and Usage: Engaging video classes explain new grammar and language usage in a fun and clear way.